Product and Revenue Model lecture at Founders Institute

Yesterday at Founders Institute, I gave a lecture about product management and revenue models.

Basically, we discussed:

  • How to convert trials to paid subscriptions
  • How to choose your channels based on ACV per type of customer
  • Time-based trials vs behaviour-based trials
  • Traditional Enterprise Sales channels vs Flywheel Model

Here are some interesting links if you want to dive deeper into these topics:

http://www.forentrepreneurs.com/2015-saas-survey-part-1/
http://tomtunguz.com/saas-innovators-solution/
http://www.madkudu.com/blog/how-to-accelerate-saas-sales-with-behavior-based-conversions-part-13/

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